My portfolio is packed with work I've done for a wide range of clients, including not for profit organisations and public sector work such as The Brooke and Healthwatch and marketing for businesses such as Roseberys and Leicester Student's Union.

I often work on charity campaigns and newsletters with an experienced copywriter called Clare Sychrava and we are available to do concept-to-print appeals as a team.

Covid-19 Asthma UK Emergency Appeal

Covid-19 Asthma UK Emergency Appeal

This appeal for Asthma UK was designed and art-worked in just one week - just after the Coronavirus emergency lockdown was declared. Their helplines were receiving huge amount of calls and they provided much needed advice and support.

Legacy pack for Refugee Action

Legacy pack for Refugee Action

A legacy pack for Refugee Action which included a letter written by a young woman who had been helped by them when she was a child. As well as a booklet, letter with form and envelope

2020 Impact Report

2020 Impact Report

King's College Hospital Impact Report pack for their supporters, with highlights from their Annual Report

Evelina Children's Hospital Appeal

Evelina Children's Hospital Appeal

Evelina (Guy's & St Thomas's) had a restricted funding Christmas Appeal to buy a neuro-monitoring machine. Our successful campaign gave the machine a 'personality' and made it part of the team with the option of naming it. It was supported by a case study of a child who would benefit from a machine like this and quickly helped raise the full £24,500.

Brand identity & logo

Brand identity & logo

Creating a new brand promoting sports and activities to young people in Leicester University: Let's Do Leicester

Asthma UK Magazine

Asthma UK Magazine

Asthma UK wanted to redesign their free magazine to make it more appealing to members and supporters. See the current issue on my graphic design page

National Trust email

National Trust email

Email fundraising campaign for The National Trust

Asthma UK legacy

Asthma UK legacy

An A5 pack for Asthma UK legacy enquirers

Brooke Newsletters

Brooke Newsletters

Together with copywriter Clare Sychrava, I have been producing Brooke biannual A5 newsletter packs since 2015, which included the magazines, outer, letters, donation forms and uplifts

New logo & rebrand

New logo & rebrand

Creating a new logo and brand identity for Leicester Students' Union

Asthma UK Xmas

Asthma UK Xmas

Appeal pack for Christmas featuring an interview with the mother and photos of a little girl who died from an asthma attack. Also in the pack was a useful wall calendar which included a xmas tree 'Star' which could have supporter's messages written on.

Brooke In-Memory

Brooke In-Memory

A range of items to promote Brooke's in-mem opportunities including a 6 page roll-fold leaflet, a postcard, funeral gift envelope and advert

Brooke Appeal pack

Brooke Appeal pack

Concepts and creative for Brooke focusing on the coal-mine donkeys of Pakistan. Adapted for warm and cold audiences with over 10% Response Rates and increasing Direct Debits donation by £38,000 a year.

Dementia UK

Dementia UK

A Christmas Appeal for Dementia UK in 2017/18

Brooke gifts

Brooke gifts

Brooke Shop's catalogue and advertising campaign. Creative concepts, design, online assets and fulfilment pack

WorldSkills UK

WorldSkills UK

A range of work being done for World Skills UK, which runs the UK's largest skills apprenticeship event as well as the world skills championships

Integrated Campaign

Integrated Campaign

Raising awareness and support for Alzheimer's Research Trust by creating a 'Memory Wall'

Brooke Christmas

Brooke Christmas

Brooke's Christmas thank-you pack included a calendar and card

Art direction

Art direction

Visuals, concepts design and art direction for appeals like this successful one for Tearfund focusing on the Cambodian sex industry - incorporating a DM pack featuring 'money' illustrating how a young woman was driven to prostitution.

WW1 Centenary

WW1 Centenary

Promoting the prestigious Centenary concert for Remembrance Day 2014 at The Royal Albert Hall with The Lady R Foundation.

Information Design

Information Design

Design of information pieces and Newsletter for Healthwatch

Charity launch

Charity launch

Launching Smile Train in the UK with evocative DM and advertising campaigns.

Natonal Trust

Natonal Trust

Two appeal packs to raise funds for Wicken Fenn, which were done when I worked at The Domain Agency.

Marketing promotion

Marketing promotion

Textile Designer Carol Lake needed a memorable brochure for her floral designs - this 'flower press' design was the perfect answer.

Brochure pack

Brochure pack

Alzheimer's Research UK brochure pack for major donor fundraising campaign. Included folder with newspaper cuttings and brochure.

RCS Newsletter

RCS Newsletter

Twelve page supporter newsletter for The Royal Choral Society

Alternative Gifts

Alternative Gifts

Award winning campaign to launch alternative gifts with World Vision. Including advertising, emails, DM and catalogues.

Branding

Branding

Logo development, rebranding and designs for stationary, leaflets and promotional pieces for Rosebery's Fine art and Antique Auction House in South London

Magazine Design

Magazine Design

Magazine design and relaunch for New Wine churches

RBS redesign

RBS redesign

Branding for Direct Mail acquisition and retention campaigns for Royal Bank of Scotland Advanta credit card.

Illustration

Illustration

Creating a distinct design style and character illustrations for Diabetes UK

DM campaign

DM campaign

Gold DMA Award winning DM piece for financial product provider VirginOne.

Caricature

Caricature

Illustrations, story-boards, viauals and caricatures.

Emails

Emails

Design and artwork for various emailing campaigns including Debenhams and Perfect Pizza

Copyright 2012 Sue Pearson Design: 07905 336 446

email: sue1pearson@hotmail.com  Call 07905 336 446

WW1 Centenary

Promoting the prestigious Centenary concert for Remembrance Day 2014 at The Royal Albert Hall with The Lady R Foundation.