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My portfolio is packed with work I've done for a wide range of clients, including not for profit organisations and charities such as Samaritans, The Chelsea Pensioners, Asthma UK and World Skills and marketing for businesses such as Roseberys and Leicester Student's Union.
I often work on charity campaigns and newsletters with an experienced copywriter, Clare Sychrava and we are available to do concept-to-print appeals as a team.
 Royal Academy of Music AppealA successful DM appeal for the Royal Academy of Music, which raised over £80,000 (ROI 6.4) with match-funding |  Asthma & Lung UK legacy packAsthma & Lung UK legacy pack for enquirers, with a 16 page brochure, including a follow-up thank you for responders |  RHC Cost of Loneliness AppealA warm DM appeal, giving supporters an insight into the despair and loneliness that one Chelsea Pensioner felt before he came into the hospital, and then after - making friends and ding meaningful activities... |
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 Insert for The PassageThe Passage is based in Victoria and provides homeless people with the support to transform their lives. This was a simple self-seal insert from 2022 to promote their work |  Evelina Children's Hospital AppealEvelina (Guy's & St Thomas's) had a restricted funding Christmas Appeal to buy a neuro-monitoring machine. Our successful campaign gave the machine a 'personality' and made it part of the team with the option of naming it. It was supported by a case study of a child who would benefit from a machine like this and quickly helped raise the full £24,500. |  Cost of living crisisSamaritan's Cost of Living Appeal pack |
 National Trust emailEmail fundraising campaign for The National Trust |  WorldSkills UKA range of assets produced for World Skills UK, which runs the UK's largest skills apprenticeship event as well as the world skills championships |  Samaritans Legacy packThis legacy pack included a 12 page booklet (see link) and a selection of inserts to explain the importance and processes to leaving a legacy. This was the fulfilment element of a supporter DM Legacy Appeal |
 Covid-19 Asthma UK Emergency AppealThis appeal for Asthma UK was designed and art-worked in just one week - just after the Coronavirus emergency lockdown was declared. Their helplines were receiving huge amount of calls and they provided much needed advice and support. This has performed better than any other appeal they've done. |  New logo & rebrandCreating a new logo and brand identity for Leicester Students' Union |  Brooke Appeal packConcepts and creative for Brooke focusing on the coal-mine donkeys of Pakistan. Adapted for warm and cold audiences with over 10% Response Rates and increasing Direct Debits donation by £38,000 a year. |
 Impact ReportKing's College Hospital Impact Report pack for their supporters, with highlights from their Annual Report |  Legacy pack for Refugee ActionA legacy pack for Refugee Action which included a booklet, letter with form and envelope and an uplift letter written by a young woman who had been helped by them when she was a child. |  Dementia UKA Christmas Appeal for Dementia UK in 2017/18 |
 Brooke NewslettersBrooke biannual A5 newsletter packs, which included the magazines, outer, letters, donation forms and uplifts |  Brand identity & logoCreating a new brand promoting sports and activities to young people in Leicester University: Let's Do Leicester |  Brooke giftsBrooke Shop's Christmas catalogue and advertising campaign. Included online assets and fulfilment pack |
 Appeal for Royal Hospital ChelseaThis successful appeal raised over £60,000 and helped provide an activities centre for the Chelsea pensioners. It included an involvement device of a fold-out leaflet showing the plans for the centre |  Brochure packAlzheimer's Research UK brochure pack for major donor fundraising campaign. Included folder with newspaper cuttings and brochure. |  Asthma UK XmasAppeal pack for Christmas featuring an interview with the mother and photos of a little girl who died from an asthma attack. Also in the pack was a useful wall calendar which included a xmas tree 'Star' which could have supporter's messages written on. |
 Information DesignDesign of information pieces and Newsletter for Healthwatch |  Asthma UK MagazineAsthma UK redesign of their free magazine to make it more appealing and responsive for members and supporters. |  Brooke In-MemoryA range of items to promote Brooke's in-mem opportunities including a 6 page roll-fold leaflet, a postcard, funeral gift envelope and advert |
 Art directionTearfund DM Appeal focusing on the Cambodian sex industry - incorporating a pack featuring 'money' illustrating how a young woman was driven to prostitution. |  Integrated CampaignRaising awareness and support for Alzheimer's Research Trust by creating a 'Memory Wall' |  Alternative GiftsAward winning campaign to launch alternative gifts with World Vision. Including advertising, emails, DM and catalogues. |
 WW1 CentenaryPromoting the prestigious Centenary concert for Remembrance Day at The Royal Albert Hall with The Lady R Foundation. |  Natonal TrustTwo appeal packs to raise funds for Wicken Fenn, which were done when I worked at The Domain Agency. |  Marketing promotionTextile Designer Carol Lake needed a memorable brochure for her floral designs - this 'flower press' design was the perfect answer. |
 BrandingLogo development, rebranding and designs for stationary, leaflets and promotional pieces for Rosebery's Fine art and Antique Auction House in South London |  Magazine DesignMagazine design and relaunch for New Wine churches |  RBS redesignBranding for Direct Mail acquisition and retention campaigns for Royal Bank of Scotland Advanta credit card. |
 Award-winning DM campaignThis won a Gold DMA Award piece for financial product provider VirginOne. |  IllustrationCreating a distinct design style and character illustrations for Diabetes UK |  CaricatureIllustrations, story-boards, viauals and caricatures. |
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