My portfolio is packed with work I've done for a wide range of clients, including not for profit organisations and public sector work such as Asthma UK and World Skills and marketing for businesses such as Roseberys and Leicester Student's Union.
I often work on charity campaigns and newsletters with an experienced copywriter, Clare Sychrava and we are available to do concept-to-print appeals as a team.
Appeal for Royal Hospital Chelsea
This has been a very successful appeal to help provide an activities centre for the Chelsea pensioners.
This fold-out leaflet showed the plans for the centre and was posted to supporters in September 2020, by November the appeal had raised over £60,000 and work has already started on the building.
Samaritans Legacy pack
This legacy pack included a 12 page booklet (see link) and a selection of inserts to explain the importance and processes to leaving a legacy.
This was the fulfilment element of a supporter pack sent out in the autumn of 2020.
Covid-19 Asthma UK Emergency Appeal
This appeal for Asthma UK was designed and art-worked in just one week - just after the Coronavirus emergency lockdown was declared.
Their helplines were receiving huge amount of calls and they provided much needed advice and support.
Legacy pack for Refugee Action
A legacy pack for Refugee Action which included a letter written by a young woman who had been helped by them when she was a child. As well as a booklet, letter with form and envelope
2020 Impact Report
King's College Hospital Impact Report pack for their supporters, with highlights from their Annual Report
Evelina Children's Hospital Appeal
Evelina (Guy's & St Thomas's) had a restricted funding Christmas Appeal to buy a neuro-monitoring machine.
Our successful campaign gave the machine a 'personality' and made it part of the team with the option of naming it.
It was supported by a case study of a child who would benefit from a machine like this and quickly helped raise the full £24,500.
Brand identity & logo
Creating a new brand promoting sports and activities to young people in Leicester University:
Let's Do Leicester
Asthma UK Magazine
Asthma UK wanted to redesign their free magazine to make it more appealing to members and supporters.
See the current issue on my graphic design page
National Trust email
Email fundraising campaign for The National Trust
Asthma UK legacy
An A5 pack for Asthma UK legacy enquirers
Together with copywriter Clare Sychrava, I have been producing Brooke biannual A5 newsletter packs since 2015, which included the magazines, outer, letters, donation forms and uplifts
New logo & rebrand
Creating a new logo and brand identity for Leicester Students' Union
Asthma UK Xmas
Appeal pack for Christmas featuring an interview with the mother and photos of a little girl who died from an asthma attack.
Also in the pack was a useful wall calendar which included a xmas tree 'Star' which could have supporter's messages written on.
Brooke Appeal pack
Concepts and creative for Brooke focusing on the coal-mine donkeys of Pakistan.
Adapted for warm and cold audiences with over 10% Response Rates and increasing Direct Debits donation by £38,000 a year.
A Christmas Appeal for Dementia UK in 2017/18
Brooke Shop's catalogue and advertising campaign.
Creative concepts, design, online assets and fulfilment pack
A range of work being done for World Skills UK, which runs the UK's largest skills apprenticeship event as well as the world skills championships
A range of items to promote Brooke's in-mem opportunities including a 6 page roll-fold leaflet, a postcard, funeral gift envelope and advert
Raising awareness and support for Alzheimer's Research Trust by creating a 'Memory Wall'
Brooke's Christmas thank-you pack included a calendar and card
Visuals, concepts design and art direction for appeals like this successful one for Tearfund focusing on the Cambodian sex industry - incorporating a DM pack featuring 'money' illustrating how a young woman was driven to prostitution.
Promoting the prestigious Centenary concert for Remembrance Day 2014 at The Royal Albert Hall with The Lady R Foundation.
Design of information pieces and Newsletter for Healthwatch
Launching Smile Train in the UK with evocative DM and advertising campaigns.
Two appeal packs to raise funds for Wicken Fenn, which were done when I worked at The Domain Agency.
Textile Designer Carol Lake needed a memorable brochure for her floral designs - this 'flower press' design was the perfect answer.
Alzheimer's Research UK brochure pack for major donor fundraising campaign. Included folder with newspaper cuttings and brochure.
Award winning campaign to launch alternative gifts with World Vision. Including advertising, emails, DM and catalogues.
Logo development, rebranding and designs for stationary, leaflets and promotional pieces for Rosebery's Fine art and Antique Auction House in South London
Magazine design and relaunch for New Wine churches
Branding for Direct Mail acquisition and retention campaigns for Royal Bank of Scotland Advanta credit card.
Creating a distinct design style and character illustrations for Diabetes UK
Gold DMA Award winning DM piece for financial product provider VirginOne.
Illustrations, story-boards, viauals and caricatures.
Design and artwork for various emailing campaigns including Debenhams and Perfect Pizza