Clare Sychrava
Senior copywriter specialising in the not-for-profit sector
I have a solid grounding in copywriting at various agencies and am also a trained copy editor and proof-reader. I’ve been a freelance writer since 2007 – both in-house at agencies and direct for clients.
While I have considerable experience working for corporate clients, my passion and specialism is the not-for-profit sector. I’ve helped a wide range of well-known and smaller charities with print and digital communications – from direct mail, inserts and publications to web copy, email appeals and social media posts. My work has won awards and consistently generated excellent results.
Charity clients have included:
International development and aid: ActionAid, Plan, Concern,
British Red Cross, UNHCR, World Vision
Human rights: Amnesty, The Refugee Council, Stonewall
Environment, conservation: Greenpeace, Friends of the Earth, The RHS,
British Trust for Conservation Volunteers
Children and youth: NSPCC, The Children’s Society, The Children’s Trust,
The Princes Trust
Animals: RSPCA, Brooke, PETA, The Blue Cross, PDSA, Gorillas Organisation, WSPA, WWF.
Health: Cancer Research UK, British Heart Foundation, Asthma UK, Stroke Association,
MND Association, MIND, Mencap, Sense, Alzheimer’s Research, Dementia UK,
Breast Cancer Care, Prostate Cancer UK, Orchid, Sightsavers.
Military: Royal Hospital Chelsea, Blind Veterans UK, Royal Airforce Benevolent Fund
Age: Age UK
Homelessness and housing: The Passage, Centrepoint, Habinteg
Disability: Camphill Village Trust, Leonard Cheshire, Quarriers
Arts and Education: Royal Academy of Music, The Open University; The Teachers Support Network; Dartington Hall Trust
Women’s rights: Womankind
Other: British Red Cross, Royal Voluntary Society, The Trussell Trust, RNLI, Sue Ryder

