Sue Pearson | Blog | Page 2 of 3

Aug 16, 2014

Learning curve...

I'm currently developing a new Brand identity for The University of Leicester Students' Union - briefed in August, to be ready for the...

Jul 8, 2014

Creating a Paddy!

This is a wind-up, but a very good one which helped prove an important point about conservation as well as plenty of publicity for Paddy...

Jun 25, 2014

If you build it...

What's not to love about this idea... build a Lego bus stop outside the world's biggest toy shop! Who couldn't resist tweeting and...

May 27, 2014

Advertising will eat itself

OK yes, I have won a couple of awards eons ago (have to be entered to win them) and yes, you do feel smug and proud and yes, it does look...

Mar 17, 2014

Making a Crafty point

Taking the message onto the streets - sometimes it's the medium that matters, not the size, or the spend. In this case a knitted banner...

Feb 24, 2014

Kicking off - one idea two charities

Prostate Cancer and MND are both fielding similar awareness campaigns centred round football; Football v MND and Men United. The first...

Feb 18, 2014

Spoof posters take the piste

The Winter Olympics host Russia has been widely criticised for its treatment of homosexuals, so The Drum, The Chip Shop Awards and One...

Jan 14, 2014

innocent tastes good..does good

Creative Review ad of the week is for Innocent Smoothies' Chain of Good (by agency 101) and what really works so well is that it's not...

Jan 13, 2014

Shock - beer commercial promotes drinking more water!!!!

I saw an advert for Heineken last night and had a real double take - the guy was drinking responsibly! He did drink Heineken but then as...

Jan 13, 2014

The Design Industry Voices Report

Recruitment agency Gabriele Skelton has just published this interesting insight into the design industry's work and prictices; Clients...

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